Created in 1902 with the inauguration of the Valaze house of beauty in Melbourne, the Helena Rubinstein brand quickly showed itself to be an indispensable reference in the cosmetics world, thanks to the avant-garde spirit of its creator. A look back at a history marked by success :
Science at the service of beauty
Helena Rubinstein asserted that her “constant desire to be at the cutting-edge of scientific research convinced the medical profession that beauty is not futile”. This exceptional woman, abreast of the latest medical discoveries in dermatology and even surgery, always placed science at the service of beauty to create revolutionary products
Conquering the world
Helena Rubinstein first made fortune in Australia, before triumphing in Europe. In 1915, she settled in America for a new adventure… and new success. Soon, not only her beauty salons, but also all department stores and drugstores throughout the country were selling her products. Helena Rubinstein’s expertise is well-known and her name has become synonym to modern beauty
110 years of innovation
In 2012, Helena Rubinstein is celebrating 110 years of scientific and technological innovation. It is the opportunity to celebrate star products and an unprecedented partnership with Laclinic-Montreux
and its founder, internationally renowned aesthetic surgeon Dr. Pfulg.
The Helena Rubinstein brand, 110 years after its creation, continues to revolutionise the world of beauty by developing upon its creator’s philosophy each day: “there are no ugly women, just women who do not know themselves well.