10.25 . Skincare makeup: Helena Rubinstein’s vision
Forever at the cutting edge of research, Helena Rubinstein Laboratories have created products which combine skincare excellence with the best of makeup using innovative and ultra-effective formulas. Discover the Helena Rubinstein vision and indulge in a rejuvenating experience using just a few touches of makeup.


A radiant complexion
While every skin type has different needs in terms of rejuvenating makeup, the aim must be the same: offer firm, smooth skin and a fresh, radiant complexion. If you are looking for a perfectly natural “bare skin” finish and long-lasting intense hydration, opt for Color Clone Hydra-24. For higher coverage, Prodigy Liquid Light serum foundation will provide you with a smoothing, rested, invigorating and illuminating effect, while Instant V-Lift will have a re-sculpting, firming and anti-wrinkle effect. To combine an incredibly light “bare skin” finish with prodigious anti-aging effect, opt for Prodigy Powercell Foundation, the ultra-fluid textured “youthful complexion grafter”.
Bright eyes
To correct the signs of aging and visibly rejuvenate eyes, there’s only one thing to do: brighten. Bright eyes light up and rejuvenate the entire face. Prodigy Liquid Light Eye Opener is a new and original product that will revolutionise your habits! Veritable liquid light, it smooths and illuminates the entire eye area from temple to temple, for a visibly rejuvenating “light strip" effect.
Vibrant lips
Rejuvenating makeup is also about vibrant lips. Wanted Rouge offers you the ideal combination. Bright, captivating colours in shades specially designed to brighten the complexion and rejuvenate the face, and a lip care formula enriched with Beta-X Jelly and Hyaluronic Acid to smooth, moisturise and plump up lips. Your lips are perfectly drawn, naturally plump and radiantly youthful.
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