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12.18 . webserie surrealist : E Sandager
SURREALIST EVERFRESH: the first mascara that never dries out! Thanks to an unprecedented formula and an unique brush, it offers a breathtaking make-up result, from the first day of use until the last drop.
 
By inventing the first waterproof mascara in 1939 and the first automatic mascara in 1958, Helena Rubinstein always wanted to “offer all the resources of science to the cult of beauty”.
 
Elisabeth Sandager, Helena Rubinstein International Manager, tells the incredible story of the mascara within the brand and explains how it lead naturally to the Surrealist Everfresh revolution.

 

 


 

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