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03.22 . Close-up on powercell
PRODIGY POWERCELL, "SUCCESS GRAFTER":
PRODIGY POWERCELL is HR 2010 major success. After 5 days, women can see visible signs of a younger skin:  Smoothed skin, recreated radiance and reinforced tonicity.
In line with the brand's DNA and its pioneering values, PRODIGY POWERCELL has generated a great buzz: for the first time ever, this quadruply-patented product formulated with stem cells extracted from Oceanic Crista, demonstrates unique anti-ageing powers.
This "youth grafter's" success went beyond the objectives: 1 POWERCELL sold every 3 minutes around the world, 8 cosmetic awards in Japan; it is meant to be the Helena Rubinstein best launch of the past 5 years.
 

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ZOOM into the formula:
5 days to recreate the skin, which is repaired twice as quickly
100% active power from the Oceanic Crista's vegetal stem cells
4 scientific publications
4 patents
 
ZOOM into the product's success:
1 Powercell sold every 3 minutes around the world
8 awards in Japan
500,000 visits and 2 million pageviews on the Internet
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