04.01 . Beauty salons
A moment of well-being, a place to pamper yourself...we love beauty salons! But did you know that these special places devoted to women were invented by Helena Rubinstein?
Helena Rubinstein – Beauty Salon
The first Helena Rubinstein beauty salon opened its doors in 1902 in Melbourne, Australia. Its sign read: Helena Rubinstein – Beauty Salon.
International success
As of 1908, the prestigious Helena Rubinstein beauty salons were located in the world's biggest cities. First in London at 24, Grafton Street, where Helena Rubinstein recruited her most aristocratic clientele. Then in Paris at 255, Rue du Faubourg-Saint-Honoré, where her clients included the writer Collette, among others. And in New York at number 15 on East 49th Street, where her salons draw more than 70,000 clients per year.
When art and beauty unite
Decorated with works by exceptional artists such as Modigliani, Matisse, Picasso and Pacsin, the Helena Rubinstein salons are staggeringly refined. Through their work, big names like André Groult, Paul Poiret, Paul Frankl, Harold Sterner and Giorgio de Chirico helped to put these venues at the forefront of the Art Deco movement.
Science in the service of beauty
The services offered at Helena Rubinstein's salons were as avant-garde as the woman herself. She was the first to offer skin analysis and personalised treatments, individual make-up lessons, electro-stimulation treatments, exercise regimens, circulatory massages and even nutritional advice. She also personally trained her aestheticians to advise customers.
With her beauty salons, Helena Rubinstein contributed to the women's emancipation movement. Women began taking control of their appearance, how they spent their time and their lives.
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