04.08 . Re-PLASTY : The Unexpected Project by Helena Rubinstein
Tribute to the publicity Schweppes "What did you expect"
Since its creation in 1902, Helena Rubinstein placed innovation at the heart of its products.
In "The Unexpected Project", a commercial for its premium range Re-PLASTY, Helena Rubinstein addresses connivance with those independent and uninhibited women who assume their power of seduction as a means to sublimate themselves. With humor, and a touch of impertinence, HR plays with the dictates of beauty and its taboos.