04.23 . Discover new Collagenist Re-Plump, the science of collagen
Our skin is naturally elastic. It has the capacity to be deformed and reformed. But with age, this tone diminishes and wrinkles appear. Skin becomes thinner and loses its elasticity. The reason? Loss of collagen.

Did you know?
To date, 28 different collagens have been identified, 15 of which occur in the skin. Each type of collagen has its own unique characteristics and functions. It is their combined interactions which create beautiful skin. But with age, the skin's production drops in quantity and quality.
A major discovery
In 2013, the collagen experts at the Helena Rubinstein Laboratories succeeded in uncovering the key roles of two types of collagen: XII and XVI, the "shape memory" collagens. Collagen XII gives the skin its powers of deformability and collagen XVI its extensibility.
A high-precision treatment
For skin that stays younger longer, the Helena Rubinstein Laboratories are innovating with Collagenist Re-Plump. A high-precision treatment that protects collagen fibres and fights wrinkles to promote skin's rebound effect. Skin appears re-plumped and no longer bears the signs of ageing.
An ultra-sensorial experience
The deliciously surprising texture of Collagenist Re-Plump is firm as a cushion, but melts into the skin upon application. Its subtle fragrance surrounds you with a bouquet of fruity, floral and woody scents.
A comprehensive anti-ageing ritual
For optimal effectiveness that completely meets the needs of the most demanding women, Collagenist Re-Plump is offered in a comprehensive range of skincare treatments.
- SPF 15 day cream to protect you all day long against the harmful effects of the sun.
- Night cream to envelop your skin with its generous, nourishing texture.
- Eye contour cream for radiant eyes.
- Lip cream for a plump, irresistible mouth.


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