Search
Share
Languages
06.21 . LONG LASH: THE STORY OF A MASCARA REVOLUTION

Until the 50s, mascara was still presented as a compact  "cake" that had to be moistened before being scrubbed wuith a brush. An unhygienic process - women had the habit of spitting in the product! - Not very ergonomic, and time consuming.

But after the war, the lives of women changed: they started to combine being wife, mother, and working woman. A use of time incompatible with long beauty routines! To meet the new time requirements of women, Madame Rubinstein imagined a new revolutionary process: the mascara in a tube.

 Mascara-Matic was born. And it was soon renamed Long Lash.

A rupturistic product, Long Lash transformed forever the world of mascara... and remains insolently modern!

 

AN EVERLASTING DESIGN

First in the line of jewelry mascaras, Long Lash seduces by its elegant lines and its timeless design.

In a metallic golden dress, Long Lash is a true tribute to the goldsmiths that Madame favored.

STILL A UNIQUE TECHNOLOGY SO FAR

The stem of the mascara is in threaded metal. Unprecedented and never copied, its elongated, threaded stem has finely engraved grooves which make the application easier. Its slender shape helps to reach each lash for high-precision and unique makeup results.

It has also the perfect design to obtain the desired lifting-effect, due to its small diameter and firmness applying a mechanical pressure on the roots of the lashes.

LENGTHENING & SEPARATION NATURAL MAKE-UP RESULT

Since the surface of brush is very smooth and the reservoirs are thin, the brush applies a delicate amount of charge on the lashes, from the base of the lashes up to the tip.

The light-weighted charge gives an elegant natural make-up effect. Each lash is individually and delicately coated and intensified for a natural, lengthened and separated lash fringe.

It’s enriched silk-fiber waterproof formula coats, thickens and lengthens lashes for a long-lasting natural look.  Tested under ophthalmological control, Long Lash suits both sensitive eyes and contact lens wearers.

A mythical mascara. A unique makeup result.

 

Latest news
Legacy
07.22  Helena Rubinstein’s most beautiful outfits ...
Focus
07.21  South-American beauty secrets: jojoba oil
Rendez-vous
07.18  My beauty kit for a getaway by the sea
Rendez-vous
07.16  What to pack in your summer suitcase
Related news
Focus
Beauty Class
03.17  Eye makeup: choosing the right mascara
Beauty Class
09.16  LASH QUEEN: jewel-mascara by Helena Rubinstein

Notify me of all new comments via email.
Notify me of all new posts by email.
Please fill the required fields
Stay connected
X
Subscription by email
Subscribe
You are registered for the newsletter.