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09.16 . LASH QUEEN: jewel-mascara by Helena Rubinstein

The “empress of cosmetics”, as Cocteau used to call her, Helena Rubinstein was also a great collector of jewellery. This passion led her to meet the greatest jewellers: masters of their craft who inspired the design of several bottles, jars and other beauty products. Cases were designed as true works of art to reveal the beauty of women.

 The legendary range of Lash Queen mascaras, which reproduces different shades of gold, continues this legacy. True showcases of beauty, they transform eyelashes into an elegant adornment for the eyes, which in turn become precious jewels at the centre of all attention.

 
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