AGE RECOVERY DAY
1927. Helena Rubinstein revolutionised the world of cosmetics yet again by opening the first ‘Beauty Clinic’ in Paris.
Science at the service of beauty
"If I had to define the ‘Beauty Clinic’, explained Helena Rubinstein, "I would describe it as a place offering scientific treatments to preserve the beauty of a woman’s body and face. […]"
A revolutionary approach
Women were invited to undergo a medical examination to determine their skin type and specific problems. For the first time, advice and treatments were given on the basis of scientific knowledge. This was a radical innovation.