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10.09 . When Helena Rubinstein invented the ‘Beauty Clinic’

1927. Helena Rubinstein revolutionised the world of cosmetics yet again by opening the first ‘Beauty Clinic’ in Paris.

 
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Science at the service of beauty

"If I had to define the ‘Beauty Clinic’, explained Helena Rubinstein, "I would describe it as a place offering scientific treatments to preserve the beauty of a woman’s body and face. […]" 

 

A revolutionary approach

Women were invited to undergo a medical examination to determine their skin type and specific problems. For the first time, advice and treatments were given on the basis of scientific knowledge. This was a radical innovation.

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