11.04 . Hong Kong: Helena Rubinstein unveils its new boutique store

Created through an unprecedented partnership with Laclinic-Montreux, the Re-Plasty range is directly inspired by aesthetic medicine interventions practised by Dr. Pflug, founder of Laclinic. Today, Helena Rubinstein offers customers of the prestigious department store Lane Crawford in Hong Kong the opportunity to be immersed in the world of Re-Plasty, through a sumptuous dedicated space, which opened at the end of September 2013.

 An exceptional meeting-point for unique expertise

Lane Crawford customers in Hong Kong can now access a counter dedicated to the Re-Plasty range. Greeted by qualified Helena Rubinstein experts, they are invited to discover the power of this skincare range first through an innovative cosmetics counter, then through the lens of personalised beauty prescriptions.

An unparalleled HR experience

If they wish, customers can also take advantage of the personal suite located next to the counter in order to benefit from a unique Re-Plasty programme. The protocol, chosen in accordance with the skin's needs, is then combined with a revolutionary activation technique, cellular electroplasty. Objective: increase the efficacy of the treatment for an immediate result.

A new space that is "fully in line with Helena Rubinstein's values", enthuses Elisabeth Sandager, International Managing Director for Helena Rubinstein. 

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