11.18 . Helena Rubinstein: an active contribution to cosmetic research

By taking part in the second edition of the IMCAS (International Master Course on Aging Skin), held in Shanghai between 18 and 20 October 2013, Helena Rubinstein once again reaffirmed its status as a pioneer in anti-aging cosmetics.


A quest for beauty driven by a passion for science

True to its centennial heritage comprised of several anti-age innovations which marked the history of beauty, Helena Rubinstein made an active contribution to the 2013 IMCAS. Within a space specially designed to reflect the level of their scientific expertise, Helena Rubinstein Laboratories presented  Re-Plasty, Powercell, Prodigy and Life Pearl Cellular - the brand's flagship products - to cosmetic experts, dermatologists, aesthetic doctors and plastic surgeons in Shanghai.


Re-Plasty, the benchmark anti-aging solution

The presentation by Professor Li Li, Director of the Department of Dermatology at China West Hospital and an active member of the Helena Rubinstein scientific committee, on the assessment of cosmetic effectiveness on skins weakened by cosmetic surgery was a major contribution. She highlighted the uniqueness of the tests and protocols used by Helena Rubinstein in developing Re-Plasty products, formulated to have an effect far greater than that of standard anti-aging products. 


A major innovation in the service of beauty

This conference was also an opportunity to present the latest innovation by Helena Rubinstein laboratories: Re-Plasty Age Recovery Day, the first "bandage" effect cream which repairs the signs of aging while soothing and protecting the skin throughout the day. This repairing cream is the fruit of an exceptional partnership with Laclinic-Montreux, an avant-garde cosmetic clinic, and forms a protective network which merges with the skin. It also protects and regenerates the skin, effectively reducing signs of aging.

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