AGE RECOVERY DAY
Cosmetic surgery has been around since ancient Egyptian times, but in the last 15 years, it has really taken off. Whether they aim to bolster self-confidence or to preserve a youthful appearance, new surgical procedures and aesthetic medicine treatments are emerging all the time. The skincare products from Helena Rubinstein's Re-Plasty line can supplement or even replace these treatments, helping women in their quest for beauty.
Plastic surgery: today, an accessible art
After the First World War, plastic surgery techniques made an astounding leap forward. In less than a century, this "art of body-shaping", divided between reconstructive and aesthetic surgeries, has become widely available. In 2011, more than 200,000 surgical procedures on the face and body were carried out in France.
Aesthetic medicine: a recent addition
Over the last 20 years, major innovations have come to supplement or replace surgery in order to preserve the face's youthful appearance in a less invasive manner. Today, with injections, peels, laser treatments, mesolifts, and LED rejuvenations, aesthetic medical procedures account for more than 80% of clinic procedures. They often have astounding beauty results.
"Cosmeceuticals": the new beauty revolution
In partnership with Laclinic-Montreux – the clinic that sets the standard in the world of beauty – Helena Rubinstein Laboratories has developed innovative skincare products whose effects approximate those of aesthetic medicine. Among these “cosmeceuticals", on the cutting edge of both medicine and cosmetics, are the Re-Plasty skincare products, developed to reach beyond the boundaries of classic anti-ageing treatments. Designed to replicate the most common aesthetic procedures, these skincare products reduce wrinkles and fine lines, help to even out your complexion, and restore your skin's shine.