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12.13 . 3 golden rules for a gentle winter

Cold air, wind and heating: in the winter, our skin is subject to specific external stress factors. With the change in weather, it is important to have a beauty routine suited to the seasonal needs of your skin.  

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Rule No. 1: intense hydration

The skin's hydrolipid film is a protective barrier which helps keep the epidermis properly hydrated. However, winter conditions may damage this film. It can only be protected through in-depth hydration provided by a collagen-based treatment. Helena Rubinstein laboratories have been experts in this active ingredient for over a decade and drew on their knowledge to develop the Hydra Collagenist Mask. Enriched with collagen microspheres, it “implants” water in the heart of the cells, thereby leaving the skin intensely hydrated, fresher and visibly more radiant.

Rule No. 2: deep-down repair

The latest innovation from the partnership between Helena Rubinstein and Laclinic-Montreux, Re-Plasty Age Recovery Day acts as a true "cosmetic bandage" which repairs skin damaged by the cold, wind and heating. Its repairing formula creates a protective network which merges with the skin and leaves it feeling fresh and comfortable. From the very first applications, the skin barrier is restored and the skin is nourished, regenerated and radiant.

Rule No. 3: treating sensitive areas 

Over-exposed to the cold and subject to dehydration on account of their very thin lipid structure, lips are particularly fragile. Cold weather conditions may lead to the appearance of chapping and cracks. Thanks to its proxylane-enriched formula, Collagenist Re-Plump Lip Zoom acts as a "beauty replumping implant": by reactivating the production of structural collagens which ensure the cohesion and firmness of skin tissues, it leaves lips intensely hydrated and protected from the cold.

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