04.30 . Brand new formula: Color Clone foundation gets a makeover

10 years ago, Color Clone revolutionized the foundation industry with an innovative promise: to ‘clone’ the color and texture of flawless skin. Natural coverage combined with a barely-there finish means this foundation is finally giving women what they have been waiting for. An exclusive new formula of Color Clone will be available from May 2014.

2014: a new Color Clone formula

A flawless complexion isn’t simply about the perfect color, so to create a completely natural looking base, Color Clone has developed a brand new formula. It replicates the skin’s texture and remains true to the wearer’s natural pigmentation whilst leaving the face with a radiant, brighter appearance. Color Clone’s pigments ensure an immaculate, barely-there finish. 2014 marks the year that Helena Rubinstein illuminates and brightens women’s complexions with an innovative foundation at the forefront of skincare and makeup combined.

Specific technology

This year, the color pigments used within Color Clone are more refined and transparent than previous formulas. The new improved formula mirrors each different woman’s skin tone. Thanks to the Skintone Reviver Complex used, your face is brightened and feels revived. This instant radiance enhancer leaves skin with a velvety, natural glow. Powerful nourishing and smoothing properties provide 8 hours of hydration, leaving your skin silky smooth. The lightweight texture sinks in beautifully, leaving you with a second-skin feel. This ultra-natural foundation is inspired by the trend for nude, supple skin.

Celebrate 10 years of flawless complexions with Color Clone by following our application tips for optimum results. Its natural finish and silky texture ensure that light bounces off the face in all of the correct areas, leaving you feeling skin-confident and radiant.

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