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06.18 . Summer 2014 trends: which make-up for those sunny days?

Much like the fashion industry, the beauty world sees trends come and go. In terms of makeup, the key words for summer 2014 are ‘romantic’ and ‘fresh’. Read on to discover the products that will help you create this season’s key beauty looks.

DIAPHANOUS COMPLEXION

Forget about spending hours in the sun. This summer, protect yourself so to keep a beautiful complexion. A well-protected skin will keep its youth and radiance. Your mantra for this year’s holiday should be ‘say no to tanning!’

On a daily basis, apply after cleansing a high SPF cream to prevent sun damage. Try the Golden Beauty range. Follow with a powder foundation to perfect your translucent complexion. Prodigy Compact Foundation protects skin thanks to SPF 35 and offers a perfect protection against harmful UV rays.

PASTEL SHADES

When delicately applied to your eyelids, pastel shades add a fresh feel to your look and are easy to wear. Subtle and elegant, soft tones frame your eyes and create a youth-enhancing, yet sophisticated effect. Try using a duo palette in harmonizing shades, such as palette number 55 from the Wanted Eyes Duo range. Using two slightly different swatches subtly defines the eyes. Don’t be afraid to add a little more definition with the help of some eyeliner. Use the lighter tone near the corner of your eyelid, blending outwards. Add some depth using the darker color on the outer edges and upper crease. Blend well to create a beautiful two-tone effect.

A FRUITY POUT

There’s nothing like a splash of color on the lips to liven up a nude complexion. For summer 2014, lips should be coated in vibrant colors such as bright oranges and vivid pinks. Your lips should not be forgotten this summer. Matte or high-gloss finish, choose whichever takes your fancy. The captivating lip colors from the Wanted Rouge collection add a high-class finish and seductive allure to any summer pout. Opt for shades 203, 11 or 101 for maximum impact. The rich creamy formula instantly plumps lips, helping them to regain their youthful volume. Apply a touch of gloss to your cupid’s bow, on top of your lipstick, as a finishing touch.

DEFINED BROWS

Already extremely popular, full brows are set to remain bold this summer. However, don’t confuse this with leaving your eyebrows to their own devices. Your brows must be worked to create a perfect curvature and shape. Impose your character by defining your brows beauty with the Helena Rubinstein Eyebrow Pencil. The gel-like texture makes it easy to apply, whilst creating a long-lasting, waterproof hold of up to an incredible 17 hours. Available in 3 different shades, you can choose your color according to your natural hair color, meaning your brows will appear completely natural for summertime.

Each new season brings with it a host of new beauty trends. Summer 2014 calls for light complexion, complete with a vibrant pout and full, defined brows. Finish off your look with a subtle touch of pastel eyeshadow to keep it fresh and youthful. Follow these tips for a fail-safe approach to makeup this summer!

 
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